The Conserve Square can be reached on foot as it is situated in a pedestrian area.
The conserve are truncated cone-shaped wells which were filled with snow and ice to preserve fish and other foodstuffs since the 16th century. They were widespread all along the Adriatic Coast and were used until the beginning of the 20th century. Cesenatico had about twenty of them; three have been restored as evidence of the culture and the way of life of the people of this fishing town and can be visited during a walk through the square.
Every morning in Piazza delle Conserve there is a typical fruit and vegetable market organized by local farmers, and during the summer, there is also a flea and handicrafts Market every Monday evening.
At Christmastime a characteristic Nativity scene is set up with life-size statues.